Thursday, March 22, 2007

average US home gets over 100 TV channels

Last year, for the first time, the number of television channels available in the average American home reached the 100 mark, according to figures released by the Nielsen Media Research, which provides TV viewership statistics that are used to help determine if a show is a hit or a dud.

The channel average jumped to 104.2, an increase of nearly eight from the previous year. As of 2006, 47 percent of U.S. homes received more than 100 channels, a jump of 5 percent from 2005.

As digital cable and satellite TV have become more widely available, the number of channels available to U.S. homes has skyrocketed. In 2000, for instance, the average home had 61.4 channels, and in 1995, the number was 41.1.

As the number of channels available to a household increased, so did the number of channels tuned, although the percentage of available channels actually viewed decreased. In 2006, the average household tuned to 15.7 (or 15.1%) of the 104.2 channels available. This compares to 2000, when the average home viewed 22.1% of the available channels (13.6 channels viewed out of 61.4 available channels).

General dramas still dominate the broadcast networks program lineups, comprising 50% (67 of 134) of the primetime programs, an increase of four programs from 2005 to 2006.

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