Wednesday, July 25, 2007

2007: Sony no longer most popular US brand

Sony has been unseated from the top spot in Harris Interactive’s annual “Best Brands” poll, after holding the distinction every year since 2000. Sony dropped to #2, behind Coca Cola.

Four electronics brands made the top ten. Among them, Sony is the second most-popular brand in the US, Dell is 4th, and Microsoft and Apple are 8th and 9th, respectively. Last year’s 7th most-popular brand, HP, fell out of the top ten, as did GE. Car makers Toyota, Ford, and Honda came in 3rd, 5th, and 10th, with Kraft Foods 6th and Pepsi Cola 7th.

The survey was conducted by interviewing 2,372 adults online in early June, and asking them “think about brands or names of products and services you know,” and asking, “considering everything, which three bands do you consider the best?” Since 1996, the poll had been won every year by either Sony or Ford. (info from Dealerscope)

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