Tuesday, May 12, 2009

2008: first time US homes with cellphones only outnumber homes with landlines only

Last year, for the first time, the number of American households using only cellphones outnumber those that just have traditional landlines in a high-tech shift accelerated by the recession.

In the freshest evidence of the growing appeal of cellphones, 20% of households had only cellphones during the last half of 2008, according to a Centers for Disease Control and Prevention survey. That was an increase of nearly three percentage points over the first half of the year, the largest six-month increase since the government started gathering such data in 2003.

The 20% of homes with only cellphones compared with 17% with landlines but no cellphones. That ratio has changed starkly in recent years: In the first six months of 2003, just 3% of households were wireless only, while 43% stuck to landlines.

Stephen Blumberg, senior scientist at the CDC and an author of the report, attributed the growing number of cell-only households in part to a recession that has forced many families to scour their budgets for savings. "We do expect that with the recession, we'd see an increase in the prevalence of wireless-only households, above what we might have expected had there been no recession," Blumberg said.

Further underscoring the public's shrinking reliance on landline phones, 15% of households have both landlines and cells but take few or no calls on their landlines, often because they are wired into computers. Combined with wireless-only homes, that means that 35% of households -- more than one in three -- are basically reachable only on cellphones.

The changes are important for pollsters, who for years relied on reaching people on their landline telephones. Growing numbers of surveys now include calls to people on their cells, which is more expensive partly because federal laws forbid pollsters from using computers to place calls to wireless phones.

About a third of people age 18 to 24 live in households with only cellphones, making them far likelier than older people to rely exclusively on cells. The same is true of four in 10 people age 25 to 29.

Those likeliest to live in wireless-only households also include the poor, renters, Hispanics, Southerners, Midwesterners and those living with unrelated adults, such as roommates or unmarried couples.

Six in 10 households have both landline and cellphones, while one in 50 have no phones at all. (info from The Wall Street Journal)

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